‘Rear’ View Cam Racks Up Five Million Views and Counting

So, the latest sensation to hit YouTube features two women (Jessie & Reanin) who dreamt up the idea to place a hidden camera in their jeans to catch the public starring at their bums. Within six days, the video has reached over five million views and climbing. In the video, everyone from men, women, old people and even Jesus can’t resist taking a peak at the ladies backsides.

What was presented as a viral video starring two girls who love themselves a little too much, turns out to be a BBDO Auckland and Levi’s effort, which are both taking credit for the video promoting its Curve ID Skinny Jeans. Check out some behind the scenes footage after the jump.