I gather by this ad that after 31 days without sun, people get a little urpy. And by that I mean, it sucks not having sun and though you get used to it, it still sucks. So Tropicana went to the Canadian Arctic and straight up built their own little sun. Nice song, nice execution, nice idea. See it after the jump. Seriously.
Agency: BBDO Canada, Toronto
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Music and Sound Design: Apollo Studio
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Credits:
Agency, City: OMD Canada, Toronto
Client: PepsiCo Beverages Canada
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin