Just over a year after unveiling a series of fake movie trailers covering genres including horror, drama and comedy, Toronto-based Royal Bank of Canada has now tapped into science fiction in its ongoing “The Mortgage” campaign targeted at first-time home buyers.
Created by hometown shop Engagement Labs (which acquired Entrinsic, the digital agency responsible for last year’s campaign), this latest installment of “The Mortgage” blends elements of I, Robot, Blade Runner and even a dash of Minority Report in a futuristic spot that’s perhaps forty seconds too long.
Still, the voiceover, tone and pacing of the ad–directed by Alexander Kiesl and Steffen Hacker, aka Alex & Steffen– is essentially a replica of the film trailers we’re accustomed to seeing.
In a statement, the directing duo says:
“Creating this trailer was extremely interesting for us as we had the chance to create a pretty unusual commercial for one of the largest and oldest financial institutions in Canada. The main challenge and reward was ultimately pairing real consumer data with our specialty – robots. The freedom and trust Engagement Labs and RBC gave us allowed us to create an impactful and highly visual story using our native experience in the science fiction realm.”
While the novelty might have worn off a tad from last year’s effort, Engagement Labs’ latest work for RBC provides a bit of entertainment for those new to the real-estate game. We hear robo-dogs are all the rage these days.
Chief Creative Officer: Anthony Wolch
Copywriter: Michael Appleby
Art Director: Randolph Burlton
Directors: Alex & Steffen
Production Company: unexpected GmbH (Unexpected.de)
VFX: unexpected GmbH (Unexpected.de)
Director Of Photography: Simon Coull
Executive Producer: Peter Oad
Agency Producer: Justin MacRae
Music: Boombox Sound
Music Supervisor: Roger Leavens