At the beginning of the year, we learned that Razorfish Eastern president Patrick Frend, a 17-year agency veteran, was parting ways with SapientRazorfish, although it was unclear at the time where his next move might take him.
Now we’ve learned that Frend has joined New York-based full-service business agency GALE as managing director. On its website, GALE claims it “brings together the expertise of a top management consultancy with the creativity of an ad agency”
Frend has both agency and consultancy experience, having served a stint with Mercer Management Consulting before joining Razorfish. He also spent a year with Gemini Systems as a program manager and briefly served as a project manager for computer software company i-Cube.
Frend joined Razorfish as a project manager in November of 1999 and was promoted to client partner a little over three years later. He picked up a vice president title around a year and a half later and was named senior vice president a year after that. In May of 2010, Frend was promoted to managing director of the agency’s New York office. He was promoted to his most recent leadership role in November of 2013.
“GALE’s seamless integration of business consulting and creative expertise, along with the agency’s long-term vision, inspired me to join the team. Many aspire to adopt that model, but GALE pioneered it three and half years ago and has proven its value out with brands including BMW, BMO, and Genting,” Frend explained in a statement. “GALE is about the same size and age as the organization I joined the last time I made a change 18 years ago; I look forward to looking back on how I’ve contributed to GALE 18 years from now.”