The recently name changed Razorfish is still on the chopping block. In August, we told you that Microsoft was looking to dump the agency in a swap with WPP for Open AdStream. Big wigs at Razorfish said this was untrue despite the mass media coverage the rumor received. Sure. Whatever.
But, yesterday Razorfish purchased Spanish digital firm Wysiwyg to expand in Europe and “said it aims to generate a third of sales outside the U.S. by the end of 2009.” Full steam ahead!
Chief Executive Officer Clark Kokich said the shop was looking to expand deeper into Europe as America’s economic ship sails into oblivion. More foreign acquisition will surely help the agency land ever larger, global accounts.
Meanwhile, Mommy Dearest Microsoft declined 1.1 percent this morning.