RAPP Worldwide officially appointed Marco Scognamiglio as global CEO earlier this week.
He had previously served as acting CEO, following former CEO Alexei Orlov‘s resignation in June. That move followed a discrimination lawsuit against him filed by former U.S. president Greg Andersen.
“Taking into account his many years of experience leading the RAPP network in various markets across Europe, the Middle East, Africa and Asia, Marco is the right person to have at the helm of the agency to drive and deliver on the organization’s strategy,” Dale A. Adams, Chairman and CEO, DAS, said in a statement. “I’m confident that Marco will continue to meet and exceed the needs and expectations of RAPP’s diverse client base.”
Before being named acting CEO, the 17-year RAPP veteran spent over a year as president, EMEA and APAC, executive vice president, global clients. That followed over six years as RAPP’s U.K. CEO and five years as managing director for its London office before that. He originally joined the agency as client director for RAPP London in 1999, following nearly five years as head of client service at Proximity.
“My priorities and focus will be on our client work and on our people,” Scognamiglio explained in a statement. “I look forward to strengthening and expanding the organization’s client portfolio, and advancing a strategy that creates meaningful and enduring commercial value for our clients and their customers into 2017 and beyond.”