Rahul Sabnis has left digital agency MullenLowe Profero to join iHeartMedia in the newly-created position of executive creative director, effective April 10.
“Rahul will guide the development of breakthrough content that delivers value for advertisers and brands, and will help iHeartMedia and its clients prove what’s possible across all of the iHeartMedia platforms: Broadcast radio, digital, mobile, video, social and events,” an iHeartMedia representative noted in a statement, adding that he will be tasked with communicating “a unique and compelling creative vision for how iHeartMedia can develop content for brands across all its assets.”
He will report directly to iHeartMedia Networks president Darren Davis.
Sabnis has served as head of creative, Americas for MullenLowe Profero since December of 2015. He previously spent two and a half years as a group creative director with 360i, where he worked with clients including H&R Block, Autotrader, Canon, Fisher-Price and Kelly Blue Book. Prior to joining 360i, he spent five years with Havas New York as a creative director, executive creative director, digital and integrated executive creative director.