Advertising agency executive, David Freeman who co-wrote a book titled, “100 Things To Do Before You Die” passed away on August 17th at 47 years old in his home in Los Angeles. Freeman had worked at both Grey and TBWA.
Writing partner Neil Teplica told the LA Times that: “The title meant “you should live every day like it would be your last, and there’s not that many people who do. It’s a credit to Dave – he didn’t have enough days, but he lived them like he should have.”
His book inspired dozens of like-minded books, with titles such as “100 Things Project Managers Should Do Before They Die” and inspired hundreds to get up and out in the full adventure of their lives.