Puppy spots pretty much write themselves, but this one from BBDO Colenso goes a bit further than most, explaining YouTube’s business model and following with a particularly direct call-to-action that helps viewers donate without spending any money by using views as virtual currency that won’t just vanish like Bitcoin.
The release describes it as “potentially a new way for charities around the world to raise money.”
That strategy might conflict with Facebook’s new anti-spam algorithm, but as puppy owners we’re quite susceptible to the message.
Credits after the jump (though the real star of the spot appears on the floor at 0:47).
Client: Pedigree
Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Senior Copywriter: Matt Lawson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Business Director: Helen Fitzsimons
Senior Social, Digital Strategist: Neville Doyle
Senior Planner: Tamsin McDonnell
Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Associate Producer: Amy Dymond
Director of Photography: Crighton Bone
Production Designer: Sara Mathers
Animal Wranglers: Animal House
VFX Supervisors: Andrew Timms, Mat Ellin
Offline: Method Studios
Editor: Seth Lockwood
Visual Effects: Beryl
Grade: Pete Ritchie
Flame: Andrew Timms, Mat Ellin
Sound Design: Franklin Rd
Composer: Jonathan Dreyfus