PulteGroup Appoints The Richards Group as Content AOR

By Erik Oster 

Atlanta-based, multi-brand homebuilding company PulteGroup, Inc. appointed independent, Dallas-based agency The Richards Group as its content agency of record. The Richards Group will be responsible for providing strategic counsel and creative work for the Pulte Homes, Centex, Del Webb, John Wieland and DiVosta brands across traditional and digital channels. As best as we can tell, the company had been working with Organic since appointing the agency as AOR in December of 2013

“PulteGroup is on a journey to becoming a world-class marketing organization, and our engagement with The Richards Group is a key building block required for us to reach our intended destination,” said PulteGroup CMO Manish Shrivastava, who was appointed to the position in September of 2014. “It is critical in today’s world of consumer distraction and media fragmentation that we create rich, deep and aspirational connections with our consumers. It gives me great peace of mind knowing that we will have a competitive advantage in this ongoing endeavor with The Richards Group given their history of creating intimate relationships between consumers and home-related brands.”

The appointment marks The Richards Group’s third account win this month, coming on the heels of being named AOR for Pie Five Pizza at the beginning of the month and Famous Footwear yesterday.