Publicis Worldwide promoted Bruno Bertelli to fill the newly created position of global chief creative officer, Campaign reports.
Bertelli most recently served as Publicis Worldwide Western Europe executive creative director and CEO of its Italian branch, where he has spent more than a dozen years. He has also overseen global creative on the agency’s Heineken account for nearly a year, following his role in helping the agency secure the brand without a review last June after it parted ways with W+K. In the new role, he will lead Publicis Worldwide’s global creative board (which is responsible for upholding the agency’s creative standards throughout the Publicis network) while continuing his role as Publicis Italy CEO and working alongside ECD Cristiana Boccassini.
Bertelli arrived there as an executive creative director in December of 2010 and was promoted to CEO of the agency four years later; he became ECD of Western Europe late last year. Earlier agency roles include three years with JWT as a creative director.
“Bruno is an exceptional creative leader who has the ability to inspire and the capacity to tackle major client challenges successfully,” Publicis CEO Arthur Sadoun said in a statement. “His commitment to lead the change and his outstanding global client work is testament to this and the business we are building.”
“Bruno is a prolific talent and over the years has built an agency whose value is recognized globally,” added Publicis Communications creative chairman Mark Tutssel. “He has excellent experience and a reputation for maintaining and acquiring great talent. This, alongside ensuring there is a strong connection between the multiple regions and the wider Publicis Communications network, will be pivotal.”