Publicis Worldwide today unveiled a new official logo designed to resemble a sign that its founder created for the front door of his Paris office way back in 1927(!).
The new Publicis Worldwide logo is based on the sign on the door of founder Marcel Bleustein-Blanchet’s first office. pic.twitter.com/0CEO8YIW5L
— Publicis N. America (@PublicisNA) June 11, 2015
From the blog post explaining the new look:
“The new Publicis Worldwide identity borrows from the past but intentionally incorporates modern characteristics including symmetry and simplicity, while maintaining the iconic Lion head of Publicis Worldwide. The refreshed design will see the network take a step in distinguishing its branding from that of the holding company, Publicis Groupe, headed up by Chairman & CEO Maurice Lévy.”
As noted in the post, the classic Publicis Groupe lion remains as regal as ever.
We still have no official word on the current status of what was once called Publicis Kaplan Thaler, though all signs point to the agency merging into Publicis North America/New York. For example, its former Twitter feed now leads here:
…and its former web address takes us to an error page adorned with the same design and color as the new logo.