Publicis Seattle has released two new ads for family-owned tire chain Les Schwab highlighting the company’s dedication to customer service.
Publicis Seattle created the two television spots based on real-life customer stories. Each ad features the customer reading their letter to Les Schwab, praising the exceptional customer service they received. In “Stranded Nanny,” for example, a woman tells the story of how her car broke down on her way home from work. She knocked on a door asking for help, and the man who answered happened to own a local Les Schwab. He fixed her car, without pay, and she was quickly on her way.
The other spot, “RV Weekend,” takes a similar approach. The spots will air across western US markets including Washington, Oregon, Idaho, California, Utah, Nevada, Colorado and Montana.