Publicis Sapient has expanded its experience team with the hires of svp, experience Karin Giefer and group creative director Quinnton Harris.
According to a press release, Publicis Sapient’s recently introduced experience team combines “data, machine learning, and creativity to craft customer-centric experiences.”
Giefer will work closely with Publicis Sapient chief experience officer John Maeda to operationalize Publicis Sapient’s experience system. In addition to serving as a group creative director, Harris will also act as Maeda’s chief of staff, tasked with maximizing exchange across Publicis Sapient’s global experience team.
“The expertise brought by Karin and Quinnton will undoubtedly strengthen Publicis Sapient’s ability to help clients thrive in the fourth Industrial Revolution with access to their blended engineering and artistic talents,” Maeda said in a statement. “At Publicis Sapient, we ground ourselves in a creative and humanistic approach to technology and design in order to deliver the most dataful experiences. In an era when businesses are rapidly learning how to speak machine to be fully competitive, Publicis Sapient works to humanize technology in a world that is increasingly digital.”
A data and A.I. expert, Giefer arrives at Publicis Sapient from consultancy McKinsey & Co. Prior to joining McKinsey last year, she spent nearly two years as executive creative director at design firm frog, following a brief stint as director of business innovation at Wieden + Kennedy.
Prior to joining Publicis Sapient, Giefer was the inaugural creative director at media company Blavity. Before that he led design at Walker & Company Brands, a start-up consumer products and tech company recently acquired by Proctor & Gamble. He also spent nearly four years with Digitas New York as an art director and senior experience designer.