Hitch formerly served as chief innovation officer at Barefoot Proximity. In his new role, he will serve as a member of Proximity’s global leadership team and report to global president Mike Dodds. Hitch will work across Proximity’s global network of 24 offices to accelerate digital development, advance tech and innovation partnerships and optimize innovation investment, while remaining based in Cincinnati.
“Troy is an inspiring leader, and will be instrumental in driving transformational growth and bringing to life our shared vision for the Proximity network,” Proximity Worldwide global CEO Doug Worple said in a statement. “His new role is an investment in ensuring that Proximity clients have access to the latest in technology and innovation and a full spectrum of services at both a global and local level.”
“Our clients have never been under more pressure to innovate the experience with their customers and get the most from their marketing dollars,” Hitch added. “I’m excited to expand my efforts across the global network and to have even more opportunities to help our clients harness the possibility in today’s complex marketing landscape.”
Before his most recent stint with Barefoot Proximity as chief innovation officer, beginning in 2014, Hitch spent over a year as senior vice president, executive creative director for Energy BBDO, where he led work for clients including Lay’s, Bud Light, Ziploc, Quaker, Rosetta Stone and 5 Gum. Prior to that he spent over two and a half years as executive vice president, executive creative director, following over six years as CEO for Big Fat Brain, the experiential agency he founded in 2004.