Matthew Anderson, longtime producer at various agencies, will now serve as director of content creation at New York’s FCB Garfinkel.
Anderson, who has spent nearly two decades in the ad industry, served as director of brand production at JWT for almost five years before accepting the new job; you’ll find his name in the credits of many of the shop’s most memorable recent campaigns. He began his agency career with a ten-year stint in production at Y&R and more recently performed related roles at CP+B, Hill Holiday and NumberSix.
Anderson has created work in every major format for clients ranging from Rolex, Burger King, Puma and Nestle to Vespa, Kleenex and Wilkinson Sword Quattro Titanium Body.
He will report directly to agency CEO/namesake Lee Garfinkel.
In the release, Garfinkel writes that Anderson “has a track record of fostering a culture that puts ideas and problem-solving – no matter the challenge – first and foremost”, calling him “just the kind of passionate production partner we need.”