DDB & Tribal Worldwide Amsterdam turned to former wrestling personality, amateur adult film star and Gawker slayer Hulk Hogan for the latest in Dutch insurance company Centraal Beheer’s “Just Call Us” campaign.
“Hulk” is the 60th spot in the campaign, which has run for some three decades. Set in Hogan’s hometown of Clearwater Beach, Florida, it sees Hogan come to the rescue when a thief grabs a woman’s purse.
Or does he? Hogan appears more concerned with hamming it up for the crowd than making sure the purse is returned safely.
“We’re very proud to work with Centraal Beheer on one of the longest-running campaigns out there, and one that is so firmly part of Dutch culture and vocabulary,” DDB & Tribal Worldwide Amsterdam co-CEO Ivo Roefs said in a statement. “We hope people enjoy the Hulk’s smooth moves as much as we do.”
“By continuing on the same consistent path, Centraal Beheer will bring brand and sales ever closer together,” added digital and marketing communications manager Peggy Spaapen. “No matter what happens, we want to show that we are here for our customers, day and night.”
The campaign launched recently online and will make its broadcast debut in the Netherlands on February 25.
Agency: DDB & Tribal Worldwide Amsterdam
Business Director: Milo van der Meij
Production Company: In Case of Fire
Executive Creative Director: Dylan de Backer
Director: Sven Super
Producers: Yuka Kambayashi, Arjan Easterfeather