Priceline Launches Creative Review

By Erik Oster 

Online travel site Priceline is in the early stages of a creative review, Adweek reports. The company spent over $136 million in measured media last year, according to Kantar Media.

A Priceline rep told the publication that incumbent┬áButler, Shine, Stern & Partners, who won the account back in 2006, is participating in the review. The rep said that despite high brand awareness from ads featuring William Shatner, the company is ” constantly looking for ways to keep the brand fresh and connect with consumers. So that’s what we’re doing.” Priceline’s rep also confirmed that Shatner, along with Big Bang Theory actress Kaley Cuoco-Sweeting remain under contract and will continue appearing in ads.

The review, which is being managed by New York’s Ark Advisors, is expected to conclude some time in September. Media buying and planning responsibilities are not included in the process and will remain at Ocean Media.