PREACHER Rounds Up Texas Athletes to Promote ESPN’s Longhorn Network

By Patrick Coffee 

PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.

The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:

Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.

Let’s just say there were a lot of native Texans involved.

Three more spots in the series below.

Here’s one featuring Jordan Shipley, another former footballer who grew up in the state:

Here’s Williams again, getting ever more awkward:

Finally, retired hoop star/former UT player TJ Ford tries and fails to start a friendly competition:

As native Southerners, we get it: only Texans can poke fun at Texas.


Project Name: Longhorn Network Brand Campaign
Client: ESPN’s Longhorn Network
  Jill Husak, Director, Marketing, Longhorn Network

Scott Parker, VP Consumer Marketing, ESPN

Spot(s): Tour :45, Campfire :45, Poem :45, Too Good :30
First Launch Date: 8/21/14
Media: TV, Digital
Chief Creative Officer: Rob Baird
Creative Lead: Jon Marshall
Strategy Lead: Seth Gaffney
Business Lead: Krystle Loyland
Agency Producer Lead: Laura Ferguson
Assistant Agency Producer: Katie Stoller
Production Company: Smuggler
Director: Sniper Twins
DP: Jason Vandermer
Executive Producers: Jacqui Wilkinson, Brian Carmody, Patrick Milling Smith, Lisa Rich
Line Producer: Kimi Porter
Costume & Wardrobe Design: Rachel Jones
Production Designer: Marcus Laporte
Hair / Make Up: Joe Rivera
Editorial Company: Final Cut
Executive Producer: Saima Awan
Post Producers: Michael Miller/LA and Viet-An Nguyen/NY
Editors: Crispin Struthers: “Poem” & “Too Good”

Patrick Colman: “Tour”

Sarah Iben: “Campfire”

Post-Production Company: MPC
Executive Producer: Asher Edwards/Lexi Stearn
Post Producer: Brian Friel
VFX Supervisor: Ben Persons
Matte Painter: Rocco Gioffre
3D Lead: Hayley O’Neill
Final Grade/Colorist: Ricky Gausis
TV Mix: Eric Warzecha
Sound Design: Heard City