It’s been a very testicular month in advertising, what with Clemenger BBDO’s anthropomorphized balls in this Bonds ad and a new digital campaign from Core in Australia urging the nation’s “heroes” to donate their sperm.
Today we get a new entry in that ovular genre from Austin agency Preacher, which is working to promote its client Tommy John. (You may recall that the shop was founded by a trio of Mother N.Y. alumni last March and gathered a group of Texas athletes last August to promote ESPN’s Longhorn Network.)
This new campaign illustrates a classic struggle: dude has balls; balls don’t quite fit properly into drawers; resulting dance is awkward for everyone in the general vicinity. You get it–the title of the soundtrack is “Angst in My Pants,” though that one feels more like an ode to the awkwardness of puberty.
We could debate whether the product in question would really resolve the matter at hand (or whether related fashion crimes are worth the added comfort), but this is definitely a very real problem illustrated simply and effectively.
We’ve been told by certain sources that Lululemon athletic shorts are also good for the task advertised here, but we’ll probably never know because we won’t be entering our nearest yogawear store anytime soon.
(It’s also cute to see a client announce that it likes its own ad on YouTube.)
I liked a @YouTube video from @tommyjohnhttp://t.co/TBchJOXJNo Tommy John: The Big Adjustment
— Tommy John (@TommyJohn) October 13, 2015
Client: Tommy John
Agency: Preacher
Chief Creative Officer: Rob Baird
Copywriter: Joe Hartley
Art Director: Taryn Kealani / Eric Pieper
Agency Producer: Stacey Higgins / Shannon Worley
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Strategist: Carson Mobley
Business Affairs: Susan Conklin
Tommy John
CEO, Founder: Tom Patterson
Head of Brand: Josh Dean
VP of Ecommerce: Matt Kritzer
Social Media Director: Monica Fineis
Production Company: Smuggler
Partners: Patrick Milling Smith / Brian Carmody
Head of Production: Andrew Colon
Executive Producer: Allison Kunzman
Director: Guy Shelmerdine
Shoot Line Producer: Grace Bodie, Prague/ Terry Gallagher US
DP: (Live action) Sebastian Pfaffenbichler
DP: (Product Shot) Todd Hickey
Edit House: STITCH
Executive Producer: Mila Davis
Editor: Andy McGraw Assistant: Weston Cadwell
Music: “Angst in My Pants” by Sparks
Music Supervisor: Gregory Roberts
Mix: Dave Wagg/LIME
Assistant Sound Engineer: Adam Primack
Sound Design: Dave Wagg/LIME
Finish House: BOND VFX
Senior Executive Producer: Marguerite Olivelle
Senior Flame Artist: Mitch Gardiner
Flame Assist: George Olivo
Colorist: Mark Gethin @ MPC/LA