Powley Assumes Global Prez Role at iCrossing

By Kiran Aditham 

Well, after some cuts here and a shuttering there, we finally have some positive news to report in 2013 about iCrossing, mainly that the Hearst-owned digital agency has promoted six-year vet Brian Powley to global president. Powley, who initially joined iCrossing in 2007 to manage the agency’s San Francisco office before taking on the role of chief client officer and subsequently president of its North American operations. Powley takes over for president/CEO Don Scales, who’s leaving iCrossing after seven years at the helm.

Prior to his joining iCrossing, which currently counts 18 global offices and clients including Beam, Coca-Cola, Pep Boys and FedEx (but no DirecTV?), Powley held managing director positions on the West Coast at both MRM and what was then Modem Media.

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