Post Secret: Probably the Most Important Social Experiment of Our Time

By Matt Van Hoven 

We’ve written about PostSecret in the past, and I think I’m personally drawn to tying it into our content because so much of what you see here tends to avoid the subject matter of a campaign and focuses on the nuts and bolts. But PostSecret is one of those black hole subjects, so nebulous it makes you want to pour yourself into something that matters. It matters, but I don’t know why. At least that’s how I feel about it.

I’m not supposed to do this kind of thing, by the way, so forgive me for breaking the rules. Being impersonal is cumbersome and hopefully this will lift the weight for those of you who see this blog as it probably should be seen &#151 a place to find the bullshit.

Whenever I read a PostSecret entry, I’m reminded of the vastness of the human condition. You have a secret. It’s deep, dark and scares you to your core because if you reveal it, you perceive that you will be thought of differently. You have many secrets, but this one is the most important. You’ll spend your entire life hiding it, going about your business. An elephant in your head or heart may seem small, but what you forget is that these places are bigger than the entirety of the universe. Relatively speaking, the elephant is huge.


There’s no point to this post other than to showcase the ad below in a way that’s respective of its content. Is a short film a good method for selling a book? Who knows, but lately we’ve seen this kind of thing more and more (James Othmer’s “Adland” is a good example).

PostSecret’s creator, Frank Warren, has compiled his fifth book of secrets, the latest is entitled “PostSecret: Confessions on Life, Death and God.” The short film/spot for the book (posted below) was directed by Benjamin Reece, who is internet famous from this video.

PostSecret: Confessions on Life, Death and God from Frank Warren on Vimeo.

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