Carrie Brownstein and Fred Armisen of Portlandia star in Chandelier Creative’s new holiday spot for Old Navy, which arrives closely on the heels of the agency’s “Snoopin’ Around Black Friday spot with Snoop Dogg, Kumail Nanjiani and Julia Louis-Dreyfus.
“Kids Table” finds the comedic duo banished from the grown-up table at a holiday party. “You guys don’t know how to do this, do you?” asks a young boy (who appears to be the same child actor that played Dreyfus’ son in this year’s back-to-school effort) before advising the two to step up their style for the holidays as a well-dressed couple arrives and is immediately seated with the other adults. Feeling bad for them, he explains what they need to do get out of kids table limbo: “Go to Old Navy, pick out some clothes that scream holidays and, bam, you’re in.” Taking his advise, the ad ends with the requisite (apparently) run to the store, with the two heading to Old Navy to pick up some holiday clothes.
While the humor doesn’t quite land as intended, and the ad drags at nearly two minutes, “Kids Table” does bring a welcome change of pace by mixing in Brownstein and Armisen. Following the two guest stars in the agency’s latest effort, it seems like Chandelier mixing up their creative direction with some fresh faces.
As for Chandelier Creative, we know what they’ll be doing for the holidays: heading to Japan.
Client: Old Navy
Agency: Chandelier Creative
Creative Directors: Richard Christiansen, Lena Kuffner
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Rick Jarjoura
Director of Photography: Phedon Papamicheal
Editorial: Cut + Run
Editor: Jay Nelson
Executive Producer: Carr Schilling
Telecine: Color Collective
Colorists: Alex Bickel, Mike Howell
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Matthew Loranger