Portal A Outsmarts Traffic with Vlade Divac for Waze

By Erik Oster 

Portal A created a video for the launch of popular driving directions app Waze’s custom voice commands featuring Vlade Divac.

The online spot takes a behind-the-scenes look at the recording of the voice commands with the affable former Lakers and Kings star, showing him in the studio. Divac seems to be having fun with the project, psyching himself up when a producer tells him to “go a little bigger,” making a few goofs and taking a break to dribble a ball outside the studio. It gives viewers an idea of what to expect from the Vlade’s voice commands, and the feeling of getting an intimate look into the recording process. Divac is just the first basketball star to be featured in the app, as users can look forward to being given the option to join an NBA team on the app and “collect basketball goodies for their favorite team (worth 3pts each) and help their team win the games.”



Client: Waze
Agency: Portal A
Executive Producers: Zach Blume, Kai Hasson, Nate Houghteling
Director: Morgan Wise
Directors of Photography: Jesse Dana (for Barbosa) and Mike Epple (for Divac)
Producer: Jeffrey Sabin-Matsumoto
Editor: Paul Layland