Porsche’s U.S. creative account is staying put.
Cramer-Krasselt retained lead creative duties for Porsche in the U.S., a source with knowledge of the account confirmed to Adweek. The appointment followed a review which began in October and included Anomaly as the other finalist, according to this source.
Cramer-Krasselt and Porsche both declined to comment. Anomaly was not immediately available for comment.
The decision follows Cramer-Krasselt’s “The Heist” Super Bowl spot for Porsche, promoting the brand’s electric Taycan Turbo S. “This is a momentous time for Porsche, entering into a new era of electrification,” Porsche America CEO Klaus Zellmer told Adweek in February.
Cramer-Krasselt’s work for Porsche has also included a 2016 print ad promoting the Porsche 911, which the brand touted as “the world’s first interactive hologram print ad.”
Porsche spent nearly $14 million on measured media channels last year and a little under $11 million in the first two months of 2020 (see aforementioned Super Bowl buy), according to Kantar Media.