The appointment marks the first time the brand has tasked a single agency with handling creative for both the U.K. and U.S. markets. 18 Feet & Rising will be responsible for brand and creative development across both regions.
The agency’s first campaign for Popchips will launch in January of 2018 and roll out across the U.S. next summer.
“We believe that the long-term strategic vision combined with the with the creative energy at 18 Feet & Rising will really capture the hearts of consumers in our two largest markets,” popchips CMO Marc Seguin said in a statement.
“This is the first time 18 Feet & Rising will be working on an account both sides of the Atlantic. We are delighted to be partnering with popchips, true crisp revolutionaries, who are as excited about creating bold and powerful work as we are,” added 18 Feet & Rising executive creative director Anna Carpen.