The ubiquitous Justin Timberlake returns as Sony pitchman in this new spot for the brand from 180LA. Here, the pop star takes on a giant Media Monster, which represents all of the clutter (music, pictures, videos) that tends to consume your modern John/Jane Doe’s computer.
The media gallery inside the belly of the Sony VAIO organizes all of your belongings by separating and sorting all of your digital content accordingly. It’s a good human truth and delivered in an interesting way. Timberlake helps nail the demographic although pretty much everyone these days can relate to an over-cluttered desktop. We guess Peyton Manning was too busy doing a DoubleStuf commercial to join in the battle.
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