Poo-Pourri Tells Viewers ‘#Don’tRushTheFlush’

By Erik Oster 

Poo-Pourri turned heads with its foul-mouthed debut ad, “Girls Don’t Poop,” eventually racking up over 30 million views on YouTube. Since then, the brand has made poo-referencing double entendres its calling card, bringing back the red-headed character from “Girls Don’t Poop” for a follow-up spot and releasing a holiday ad with Santa called “Even Santa Poops.” For its latest spot, the brand introduces a new character and tackles a different bodily function.

“#DontRushTheFlush” introduces an older woman who loves “feeling that wet heat” between her legs 5-7 times a day. As you might expect, the spot trades in the same type of toilet humor as its predecessors, except this time in an effort to present the product as a means of conserving water by cutting down on flushes. Something about the tone of the ad and the new character just doesn’t work, however. While the brand has been chasing initial impact of “Girls Don’t Poop” to varying degrees of success, this feels like they’ve completely jumped the shark. The spot bleeps out the word “flush,” making things hard to follow at times, and the grandmotherly character’s suggestive references come across as more off-putting than funny. While “#DontRushTheFlush” has managed to attract attention on YouTube (already approaching 2 million views), a quick glance at the comments shows that a good deal of it has been negative.

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