Portland, Oregon-based agency Pollinate today announced the appointment of Simeon Roane as executive creative director tasked with leading innovation, creative and design.
Roane most recently served as group creative director at Razorfish, where he led work on the Netflix account and was also selected onto the judging panel for the 2014 American Advertising Awards. Prior to Razorfish, Roane spent around a year as a freelance writer/creative director, working with brands such as Microsoft, AT&T, Embassy Suites, Dollar Tree and Kia Motors. That followed an almost six year stint as executive vice president, executive creative director at Publicis New York, where he worked with brands including Coca-Cola, BMW, Heineken, T-Mobile, Nestlé, Lens Crafters and TGI Friday’s. Roane first joined Publicis all the way back in 2003 as a group creative director, following four years as an associate creative director at 180 Amsterdam.
“Simeon brings deep creative experience leading global brands like Adidas, Heineken, MTV and Coca-Cola,” said Pollinate Co-Founder Levi Patterson. “We’re thrilled to have a creative talent of his caliber guiding our team to deliver the best possible innovation and service for our clients.”
Pollinate also announced the addition of Yuki Tanaka, formerly of Hill Holiday, as senior media planner, and Jennifer Benda, who arrives from Portland-based Mambo Media, as project manager overseeing brand relationships.