If you’re someone who fondly recalls the 1980s, big shoulder pads and parties with mixed nuts, and you firmly believe Die Hard is a Christmas movie (it is), then the latest campaign from Planters is up your nostalgia alley.
With no Baby Nut in sight, Mr. Peanut and Planters have teamed up with actor Reginald VelJohnson of Die Hard and Family Matters fame for a trip down memory lane. VelJohnson dons a white suit for “A Nutty Holiday,” an upbeat tune and throwback video about enjoying the holidays with Planters mixed nuts.
In the spot by VaynerMedia and production company Tool, a man is sucked into an old television and becomes part of an ’80s party. VelJohnson gets into the holiday spirit and sings that no matter how much the fads change throughout the years, what always adds to the holiday season is spending it with the ones you love and the nuts you crave. He even drops a not-so-subtle line about a certain movie being a Christmas movie.
“The video was a lot of fun to make and brought up a lot of memories of how I’ve celebrated the holidays throughout the years. No matter how nutty things got, my family and I always came together to celebrate around great nuts. After all, it’s those around you who make the season special,” said VelJohnson in a statement.
Fans can also join in as the brand has released a “nutstalgia” gift box giveaway. These limited-edition holiday boxes include retro Planters brand swag, classic board games, a Bluetooth cassette boombox and a classic movie on DVD (or a download code for those who no longer have DVD players).
“We want to spread the holiday cheer directly to our fans with our nutstalgia gift boxes, bringing people from past and present generations together to celebrate this season in a memorable way after a year apart,” Jaynee Dykes, associate marketing director for the Planters brand, said in a statement.
Fans can enter for a chance to win a Planters brand nutstalgia gift box now until December 31 by visiting NUTstalgia.com.