In what feels like a more redemptive version of Shark Tank, we have this pro-bono campaign from Pitch, the West Coast shop you know perhaps for its longstanding relationship with Burger King, Pepsi, Asics and more.
In its newest campaign, the agency gets philanthropic and turns its focus to more socially-conscious issues, namely homelessness and a downtown Los Angeles organization called the Weingart Center.
This short may look like a board meeting/presentation, but it turns into a pitch that transforms potential investors from cold to hot when their salesman of sorts suggests job placement for the homeless instead of just donating a buck or two. It’s apparently not fiction.
In a statement, Pitch President Rachel Spiegelman writes:
“The men and women who work at the Weingart Center are miracle workers. They help people truly in need re-enter society with hope and a plan. When you donate you give your money away, when you invest you get a return. That’s the core idea behind our campaign and behind the Weingart program. We’re honored to be working with them on this incredible cause.”
The campaign also includes a redesign of the Weingart site and a Twitter march with the hashtag #investinLA.