Pitch teamed up with Tool and director Shawn Z to launch a new spot for Citrix’s web conferencing tool GoToMeeting, entitled “High Stakes.”
The 30-second broadcast spot, which made its debut last night during Monday Night Football, is the first for the brand since June of 2014 and its first to take a humorous approach. “High Stakes” presents a sort of competition with two women attempting to connect with their teams for a meeting. Whoever doesn’t connect with their team in ten seconds, we are told, will have their parachute deployed. The results are entirely predictable, but lend the ad a lighthearted touch that keeps things from being too dry (it’s not going to make you laugh, but won’t bore you to tears either) while still informing viewers about the benefits of GoToMeeting. Making an ad for a web conferencing tool that isn’t like watching paint dry is an accomplishment in itself, so while we wouldn’t exactly call “High Stakes” entertaining or unique it still manages to succeed by those standards.
Credits:
Citrix
Melissa Leachman, Sr Manager, Demand Generation
John Benson, Creative Director
Pitch
Rachel Spiegelman, President
Xanthe Wells, Chief Creative Officer
Sara Bamossy, Chief Strategy Officer
Pej Sabet, Chief Financial Officer
Helena Skonieczny, Executive Design Director
Robert Goldenberg, Executive Creative Director
David Dubois, Senior Art Director
Katie Roberts, Copywriter
Bryan Evans, Art Director
Julie Salik, Director of Broadcast Production
Laura Keseric, Senior Producer
Andrew Lopez, Account Director
Sara Cobaugh, Senior Strategist
Tool of North America
Shawn Z, Director
Oliver Fuselier, Managing Director, Live Action | EP
Robert Helphand, Executive Producer, Live Action
Amy DeLossa, Head of Production
RADKE
Miriana DiQuinzio, Executive Producer
Erik Wilson, Producer
COSMO STREET EDITORIAL
KATZ, Editor
Yvette Cobarrubias-Sears, Executive Producer
Marie Mangahas – Producer
INCENDIO
Clark Muller, Colorist
Darby Walker, Executive Producer
ARSENAL FX
Sean Starkweather, Creative Director
Chris Moore, Flame Artist
Shannon Sweeney, Producer