Now that Jonah Bloom has been finally made official as content strategy lead at KBS+P, the New York-based MDC agency is turning its focus to the creative department and hiring DJ Pierce as executive creative director. This actually marks a return trip to KBS+P for Pierce, who started his ad career as an art director at the agency.
Before returning to his roots, so to speak, Pierce spent the last four years at CP+B, starting as a senior AD then moving up to an ACD role in which he was part of the team responsible for Best Buy “Twelpforce.” Pierce was eventually promoted to CD and worked on accounts including AmEx Small Business. During his career, the creative logged time at JWT, DDB and Lowe’s New York offices as well as Fallon Minneapolis.
Joining Pierce in the ECD ranks at KBS+P is Chris Cereda, who has been promoted from creative director. Both ECDs will be working across a range of accounts.