Oil company Phillips 66 selected Carmichael Lynch as its agency of record, following a closed review launched in December and managed by The Burnett Collective.
According to Kantar Media, Phillips 66 spent approximately $8 million on measured media in 2015 and $6 million from January through November in 2016.
Prior to the review, Venables Bell & Partners had served as AOR since winning a previous review over GSD&M and David&Goliath in 2009.
“We’ve recently decided to part ways with PSX after 8 great years working with them on a number of their brands including Phillips 66 and 76,” VB&P president Paul Birks-Hay said in a statement at the time. “We’re proud of our work together and wish them much success ahead.”
Carmichael Lynch will now be responsible for creative, digital, brand strategy, analytics, cause marketing and media buying and planning for the Phillips 66, 76 and Conoco brands. The agency’s first work will focus on supporting current campaigns via promotions and sports marketing, with a new brand campaign set to launch some time next year, Adweek reports.
“Carmichael Lynch came to the table with an understanding of our business needs, our values and our company culture,” Phillips 66 senior director of brands Sarah Bolding said in a statement. “Their integrated resources produced an outstanding creative product and 360-degree plan.”