Confession: we had never heard of OtterBox before writing this post today.
But we had heard of one Peyton Manning, and increased awareness is sort of the whole point of celebrity endorsements, no?
The now-former NFL star/pizza and cheap beer enthusiast signed up to rep the company—which is “the No. 1-most trusted brand in smartphone case protection”—about a year ago and has since appeared in some ads by AOY CP+B Boulder.
In the latest round of ads, Manning has a new friend/bodyguard to make sure no one is trying to tackle him from the front. Or behind. Or anywhere, really.
Manning, who is happily retired but still taking heat for his Trump golf excursions and the sexual assault claims that bubbled up into the headlines last year, just doesn’t seem to know how to operate without some dude protecting him from everybody, including himself.
“When you saw only one set of footprints in the sand, it was then that I carried you.”
Good to know someone’s watching his back, though. And not the Papa John’s guy. So is Manning just gonna star in ads for the rest of his life?
Agency: CP+B Boulder
Campaign: “Unapologetically Overprotective”
Chief Creative Officer: Ralph Watson
ECD: Tony Calcao
CDs: Jason Pierce, Mark St. Amant
ACDs: Ryan Contillo, Donny Brunner
Integrated Producers: Alina Moeller, (Jr) Shelby Hawkinson
Head of Content Production: Sloan Schroeder
Sound Engineer: Mark Meyhaus
Sound Design: Michael Anastasi
Producer: Kayla Phungglan
Music: Massive Music, Los Angeles, CA
Mix: Lime Studios, Santa Monica, CA
Executive Producer: Susie Boyajan
Offline Executive Producer: Lennon Barnica
Editor: Kevin Zimmerman
Editorial Company: PLUS Productions, Boulder, CO
Editorial Assistant: Bryce Harvey, B Stover
Senior Producer: Katie Andrews
Producer: Julia Paskert
Post-Production House: Method Studios
Flame Assistants: Louis Schachte, Emily Irvine, Jason Frank
Flame Artist: Aiden Thomas
Executive Producer: Cara Lehr
Colourist: Stefan Sonnenfeld @ Company 3
Anomation: Norris Houk
Production Manager: Dana Eudaily
Production Company: Bob Industries, LA
Producer: Max Fink
Executive Producer: TK Knowles, John O’Grady
DoP: Pablo Berron
Director: Brigg Bloomquist