Peterson Milla Hooks President Resigns

By Patrick Coffee 

tom nowakThis morning a source told us that Tom Nowak, ad veteran and president of Minneapolis’ Peterson Milla Hooks, had announced his pending resignation. Nowak himself later confirmed the news.

The agency most recently made headlines by earning AdAge’s 2013 “Comeback Agency of the Year” designation for creating campaigns for GAP, Kmart and others after suffering the “devastating blow” of losing the Target account (which went to mono).

Nowak served as president of PMH for nearly eight years and shared in the credit for its turnaround; prior agency experience includes two stints at Fallon on the account side and two years as management supervisor at Wieden+Kennedy. Nowak also co-founded the Minneapolis agency One and All, where he served as partner and managing director.


In the statement, Nowak writes:

“PMH is an amazing mix of wonderful and weird. I’m incredibly proud of what we accomplished over the last seven and a half years. The agency has never been healthier, and the timing feels right to try something new.”

We have no word on what, exactly, that “something new” will be — but our source tells us that Nowak does NOT plan to jump back into the agency world with a full-time position in the immediate future.