PETA has never been one to shy away from courting controversy with ad campaigns in order to push its animal rights agenda, and the organization’s latest effort is no different.
This time, PETA puts classroom animal dissection in its crosshairs. The group has found a new ally from the Cyrus family: Miley’s 15-year-old sister Noah, who stars in a print effort proclaiming, “I am not a classroom experiment.”
Cyrus goes under the knife and PETA gets down to the bone with yet another trademark over-the-top effort aiming to shed light on the fact that “more than 10 million animals” are dissected in high schools and colleges every year.
In a statement regarding her experience on the #DissectionKills campaign, Cyrus says:
“It kind of was weird being on the table and the feeling of about to be cut open. The thought of that happening to an animal is terrible… if you feel weird dissecting something, say no.”
According to Yahoo, Noah is pushing for virtual dissections while encouraging kids to opt out of the practice altogether.
“Because I love all animals so much, people should realize they don’t have to cut into something to learn about it. You should ask your teacher for other humane alternatives… You’ll learn so much more off of the computer. If you have the other option, why not take it?”
Like pretty much all PETA campaigns, people will love it or hate it…but it will get headlines.
Here’s a behind-the-scenes video from Cyrus’s PETA photo shoot below.