Peruvian Firefighters May Just Have to Start Stripping

By Kiran Aditham 

We head back down to Peru once again to turn our focus to a new campaign from Lima-based Quorum Saatchi & Saatchi that brings a lighthearted sensibility to a rather serious topic.

This is news to us, but Peru, in fact, is one of the few countries in the world in which the state doesn’t finance fire departments. As a result, all firefighters in that country are volunteers who essentially rely on donations to do their jobs.

With its campaign dubbed “Stripper,” Quorum joins forces with the Asociación Amigos de los Bomberos Voluntarios to make us aware that if donations are lacking, volunteer firefighters might just have to resort to jobs like stripping (not that there’s anything wrong with that) in order to make money.

While the featured dancer in the spot could learn a thing or two from Magic Mike when it comes to moves, the overall serious message at the end–which has a touch of The Wrestler to it–is loud and clear: “They need your help.”

Quorum Saatchi & Saatchi

Executive Creative Director: Daniel Fierro
Creative Director: Rodrigo Melgar, Juan Durrieu
Art Director: Juan Durrieu
Copywriter: Rodrigo Melgar
Account Director: Diego Reves
Agency Producer: Veronica Robles, Uchi Mesinas
VP Planning: Mario Nicolini

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