Periscope Names New CEO, President

By Erik Oster 

Minneapolis full-service agency Periscope appointed Liz Ross as its new president and CEO,  succeeding Greg Kurowski, who is retiring after over fifteen years with the agency.

Ross arrives at Periscope following six months as interim principal at Red Wagon Executive Search, following departing her role as global chief marketing officer for IPG Mediabrands in May. She joined Mediabrands as CEO of Mediabrands Ventures, North America in January of 2011,  becoming North American president of Mediabrands agency BPN in September of 2012 and global CMO last October. Prior to Mediabrands, she spent a year and a half serving as chief growth officer, U.S. with Digitas. Before that she served as president of Tribal DDB for nearly five years. This past June, Ross was elected as a board member for the American Advertising Federation.

“I’ve said all along that the most important thing to me is being in a creative environment,” Ross told AdAge. “When I started to dig around on Periscope, they had a huge breadth of creativity, from packaging to digital, experiential and traditional media. It’s full-service with creativity at the core.”


Ross added that she plans to grow the Periscope, which currently has an annual revenue of about $65 million to $100 million within five years. Among her first moves, she claims, will be finding a chief creative officer and ramping up new business.