Periscope Introduces ‘Ralphpunzel’ for Great Clips

By Erik Oster 

Independent Minneapolis-based agency Periscope launched a new spot for Great Clips, entitled “Ralphpunzel.”

Ralphpunzel, is (shocker!) a man who has grown his hair out for twenty years, to a length of seventeen feet. In the spot, he decides to finally get a haircut and is able to book ahead on Great Clips’ website. Along the way he runs into some acquaintances who are quite surprised to see Ralphpunzel doing away with his locks, and he provides them with an explanation.

Aimed at millenial males, the spot will run during the most watched college football bowl games and during the College Football Playoff semi-final and championship games.

Credits: Great Clips “Ralphpunzel”

Client: Great Clips

President: Steve Hockett

Sr. VP, Marketing & Communications: Terri Miller

Director of Brand Marketing: Ann Latendresse

Creative Services Manager: Susie LeMoine

 

Creative Agency: Periscope, Minneapolis

VP, Executive Creative Director: Charlie Callahan

Creative Director, Copywriter: Chris Wareham

Senior Art Director: Jen Neis

Executive Producer: Patti Hofstad

Producer: Zachariah Zutler

Management Supervisor: Teddy Hobbins

 

Production Company: MJZ

Directors: The Perlorian Brothers

President: David Zander

Senior Executive Producer: Scott Howard

 

Production Company: Soft Citizen

Executive Producer, Head of Production: Rob Burns

Producer: Merrie Wasson

Production Manager: Pete Davidson

Production Coordinator: Mary Naylor

Director of Photography: Barry Parrell

 

Editorial: HutchCo Technologies

Editor: Jim Hutchins

Post Producer: Jane Hutchins

Assistant Editor: Patrick OLeary

VFX/Finish: Jon Howard

 

Telecine: Company 3

Colorist: Stefan Sonnenfeld

Executive Producer: Rhubie Jovanov

 

Music: Egg Music

Executive Producer: Eric Fawecett

Musician: Erik Appelwick

Audio Producer: Brack Herfurth

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