Contrary to popular belief, America’s public school teachers may have it even rougher than ad creatives. In fact, 3/4 of them spend their own money on classroom supplies for their students.
This campaign, created by Minneapolis indie agency Periscope for “world’s largest salon brand” Great Clips and AdoptAClassroom.org, aims to inspire a little charity on behalf of those who made our readers the award-winning copywriters and art directors they are today.
The clip is more than five minutes long, and it doesn’t include much in the way of quippy taglines, but there’s a nice twist at the end–and it’s nice to see someone expressing genuine emotion in what is, effectively, an ad campaign.
The idea: every time someone downloads the Great Clips app, the company will make a donation to the nonprofit.
This is cause marketing. Credits after the jump.
Agency: Periscope
Client: Great Clips
Creative Director: Chris Wareham
Senior Art Director: Jen Neis
Associate Design Director: Brandon Van Liere
Associate Creative Director: Eric Drommerhausen
Community Engagement Specialist: Micah Kulish
Management Supervisor: Teddy Hobbins
Account Executive: Brooke Lattin