Minneapolis agency Periscope recently launched an integrated back-to-school campaign for Great Clips asking “What would kids do with #MoreMinutes?”
Intended to highlight the time-saving aspect of the Great Clips Online Check-In app, new spots imagine what kids would do with more free time. In the above 30-second spot, answers range from a space travel to a record-breaking treehouse to an 11,000 monkey zoo and a taco dinosaur (not to be confused with a dinosaur taco). The kids’ charming answers to the question seem spontaneous and off-the-cuff, with one boy ending his interview by saying, “I will keep on brainstorming ideas, but that’s all I’ve got for now.” Supporting 15-second spots highlight each kids’ individual responses, including one youngster who seems really hungry for tacos. The broadcast spots are supported by digital and print initiatives, as well as a social campaign asking people to submit selfies of their Great Clips haircuts, along with how they’ll spend their extra time with the hashtag #MoreMinutes to social media. The brand is responding by awarding “random acts of kindness” to users of selected posts. So far these have included included a donation to Wild Hearts Rescue Ranch, a donation of equipment to Barefoot Republic Camp and supporting a family with mounting medical bills, but the brand has pledged there’s plenty more to come before the end of the campaign on September 11, by which time school will be back in session.
Credits:
Agency: Periscope. Minneapolis, MN
Executive Creative Director: Charlie Callahan
Creative Director: Chris Wareham
Art Director/Associate Creative Director: Eric Drommerhausen
Art Director: Elliot Matson
Copywriter: Kristi Battarbee
Producer: Tammy Auel
Account Team: Teddy Hobbins, Brooke Lattin
Production Company: Twist
Director: Matt Pitroff
DP: Steve Speers
EP: Jim Geib
Line Producer: Dave Bellmont
Post Production Company (with location): Volt, Minneapolis
Editor: Amber Navarette
Post Producer: Charlie Lach
Colorist: Oscar Oboza, Nice Shoes
Animation: Gasket, Minneapolis
Animation talent:
Greg Schultz, creative director
Ke “Jacky” Jiang, illustrator
Animation Producer: Dan Helgemoe
Music Company (with location): BWN Minneapolis
Music &
Audio Post Producer(s): Annie Sparrows
Composer(s): BWN library piece
Mixer: Dan Jensen