Pereira & O’Dell New York Gets a European Wax for the Summer

By Erik Oster 

We’re not sure why PR kept pushing this one so aggressively (maybe they’ve seen our backs?) but Pereira & O’Dell New York has been appointed as creative agency of record for European Wax Center after a review.

Pereira & O’Dell New York will be tasked with leading the brand’s communications strategy, as well as creative leadership and execution across channels including broadcast, digital, print and in-store. The agency takes over for Strawberry Frog, who resigned the account in December.

“We set out to find an agency that not only does groundbreaking brand storytelling, but does it with a team of smart, driven, and passionate people. And we found this with Pereira & O’Dell New York,” said European Wax Center president, marketing and product development Sherry Baker. “We are excited to partner with the award-winning team because, in the end, what matters most is working with people who share the same values and level of passion. We are thrilled.”

“There was an immediate connection with the team at EWC around our mutual belief that culture and people make companies great,” added Pereira & O’Dell New York managing director Cory Berger. “We’re excited to partner with them in realizing their vision of becoming an iconic beauty lifestyle brand.”

Pereira & O’Dell New York’s first work for European Wax Center will be for the 2016 holiday season and will focus on the brand’s new Strut 365 line.