Pereira & O’Dell New York launched a new satellite-mocking campaign for Charter Communications starring SNL alum Kevin Nealon.
Nealon portrays Captain Telstar, the captain of the satellite TV headquarters which launched into space back in 1994, in a series of spots directed by Fred Savage. “Satellite TV Headquarters” sets the tone with Telstar and his crew manning the satellite headquarters, which have a classic sci-fi vibe. The implication, obviously, is that satellite TV is an outdated, unreliable technology. The spot hammers home the message when two friends can’t watch TV because of a very light rainstorm, while another ad, “On Hold,” attacks satellite providers for their pricing policies. While the goofy spots don’t really find the humor they’re looking for, they do manage to make satellite look pretty bad, even if they don’t exactly explain what makes Charter Communications so much better.
Credits:
Agency: Pereira & O’Dell New York
Executive Creative Director: Dave Arnold
Associate Creative Director: Dave Gordon
Associate Creative Director: Juan Leguizamon
Head of Content Production, New York: Tennille Teague
Asst Producer: Montea Robinson
Managing Director: Cory Berger
Account Director: Steve Scutellaro
Business Affairs: Jaime Szefc
Production Company: Uber Content
Director: Fred Savage
Exec Producer: Preston Lee
Line Producer: Tom Lowe
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Exec Producer: Eve Kornblum
Producer: Lisa Barnable
Color Company: Co 3
Colorist: Tom Poole
Audio Company: Heard City
Engineer: Philip Loeb
Music Company: Search Party