Pereira & O’Dell launched a new campaign for Realtor.com starring actress Elizabeth Banks.
The campaign, entitled “Real Estate in Real Time” launched with two broadcast spots directed by Fred Savage. Banks brings a lighthearted humor to the 30-second “Jim,” getting progressively excited with real estate related alliterations as the spot goes on. There’s a sense of looseness and fun to the ad that makes it really stand out in the real estate category as Banks is seemingly enjoying herself on set. The freewheeling feel of the ad makes sense as Banks shot eight broadcast spots and five 0nline ads during four days, improvising some of her lines, Dave Arnold, chief creative officer at Pereira & O’Dell in New York, told Adweek. In the 15-second “Constant Change,” Banks plugs Realtor.com’s app.
“This campaign is really about Elizabeth playing a real-estate-obsessed version of herself,” Andrew Strickman, head of brand and chief creative for Realtor parent company Move told Adweek, also characterizing the campaign as Banks “having fun with it in a way that doesn’t make her a shill.”
“Real Estate in Real Time” will continue rolling out throughout the year, so expect to see more from Banks and Pereira & O’Dell for the brand soon.
Credits:
Client: Realtor.com
Title: “Real Estate in Real Time”
Agency: Pereira & O’Dell New York
Executive Creative Director: Dave Arnold
Associate Creative Directors: Jake Dubs, Alexei Beltrone
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Head of Production, New York: Tennille Teague
Producer: Montea Robinson
Managing Director: Cory Berger
Account Director: Annika Roden
Account Supervisor: Jessica Williams
Associate Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Business Affairs Director: Russ Nadler
Production
Company: Uber Content
Director: Fred Savage
Executive Producer: Preston Lee
Line Producer: Tom Lowe
Editorial Company: Arcade
Editors: Jeff Ferruzzo, Dave Anderson, Ali Mao
Executive Producer: Sila Soyer
Producer: Lauren Cancelosi
Flame Artist: Trisan Wake
Color Company: Co 3
Colorist: Tom Poole
Audio Company: Heard City
Engineer: Keith Reynaud