PepsiMax/Coke Skirmish Now Involves Snoop Dogg

By Kiran Aditham 

Though they basically rehashed BBDO’s 15-year-old concept, TBWA\Chiat\Day LA is tweaking the storyline involving PepsiMax guy and Coke guy with the addition of Snoop Dogg, who shows up at the end of this spot called “Display King” to put the latter deliveryman in his place. If only a trip to the grocery store was this exciting…

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