As far as advocacy branding in the pet world goes Pedigree has been one of the most vocal big brands. Today the San Francisco Egotist (yes, they’re in SF, Salt Lake, Des Moines and St. Louis now) shares the saddest damn commercial to cross our plate in awhile. This is part 1, and if it gets 25,000 views Pedigree will share part 2 and donate money for each view the next part gets.
More: “Draftfcb Has Dogs”
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