Keeping on the international hire theme today, Tribal DDB announced that Patrick Rona will be joining the agency in February as president of European operations. In his role he will be “responsible for reinforcing and expanding the company’s position, as well as driving growth and innovation in digital marketing services across the DDB Group” according to the announce.
Rona most recently served as global digital partner at OgilvyOne in the UK, where he ran Unilever global digital marketing accounts for Dove, Persil, Flora/Becel, Hellman’s and Vaseline. Prior to joining OgilvyOne in July 2008, Rona served as head of digital at Craik Jones for two years, was an SVP, marketing at both Digitas London and Modem Media and also worked at Agency.com in New York.
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