Partners + Napier Expands Creative Team with Pair of Group Creative Directors

By Erik Oster 

Rochester, New York-based Partners + Napier expanded its creative team by adding the role of group creative director with two new appointments. Mike Baron was promoted to the role of senior vice president, group creative director and Dan O’Donnell was hired as group creative director.

In his new role, Baron (pictured, right) will oversee creative on the agency’s BMW, MINI Financial Services Highmark Health Inc. and Delta Vacations accounts. He joined Partners + Napier as a creative director back in 2005 and has worked with clients including CapitalOne, Bausch + Lomb, PepsiCo, University of Buffalo, Kodak Alaris and Rochester Regional Health. Prior to joining the agency he spent a year and a half as an associate creative director with Crowley Webb & Associates, worling with clients such as M&T Bank, Aspen Dental, Independent Health and Praxis. Before that he spent over four years as a senior copywriter with Hill Holliday, working with clients including CVS, John Hancock, Fleet Bank and TJX Corporation.

O’Donnell (pictured below) will be tasked with overseeing creative for Xerox, Bausch + Lomb, Keurig Green Mountain, BurgerFi, Conduent, Excellus BlueCrossBlueShield, Gannett, Friendship Dairies and Rochester Regional Health. He joins the agency following over two and a half years as a creative director with MARC USA. Prior to that he served stints as an associate creative director with Connelly Partners and Arnold Worldwide.

“At Partners, we believe creating brave work drives positive change for our clients, our people and our world. We are constantly seeking opportunities to improve our creative work, and both Mike and Dan have the talent, the track record and the leadership skills to fuel agency growth, “Partners + Napier executive creative director Pete VonDerLinn said in a statement.

“Their number one focus is to keep work quality high and client relationships strong.”