Partner, Co-Founder Rupert Samuel Leaves goodness Mfg.

By Patrick Coffee 

goodness mfgToday we learned that Rupert Samuel — industry veteran, broadcast producer and partner/co-founder at goodness Mfg. — is leaving the agency effective immediately.

A native Briton, Samuel worked in production at CP+B for more than a decade, rising to the position of VP/director of integrated production before leaving to help found goodness in 2007 along with several other Crispin alums. (At the time, he explained its reasons for being to Adweek.)

goodness was acquired by production company Trailer Park in 2010; following the acquisition, Samuel was promoted to the EVP position and earned another Adweek headline, with Rick Eiserman writing that he “put the integrated production model on the map” during his time with CP+B.

Here’s the official statement from an agency spokesperson:

“Rupert Samuel is departing goodness Mfg. as SVP, Integrated Production. The original creative co-founders, Chief Creative Officer Paul Keister and Executive Creative Directors Bob Cianfrone and Tom Adams will continue as creative leads for the agency’s clients including Toshiba, Vail Resorts and Westfield.”

Based on the information we’ve received, it seems that Samuel has accepted another position. We have no word on where he’s headed, but we expect to see a hiring announcement soon.

In case you missed it, Samuel’s most recently visible work was the “Sillycon Valley” campaign for Toshiba.

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